As Formula 1 gears up in Florida for the inaugural F1 Grand Prix of Miami, Oracle Red Bull Racing announced last Thursday that it is partnering with world-renowned music and entertainment brand Hard Rock® to bring the thrill of F1 racing to more fans across the world. to bring all over the world.
Effective immediately, the multi-year agreement between the iconic brand and the championship-winning F1 team will see Hard Rock International join Oracle Red Bull Racing in a series of key roles – as an official team and Viewing Partner, including Integrated Resorts, Casinos, hotels, restaurants and shops.
From South Florida’s flagship Guitar Hotel at the Seminole Hard Rock Hotel & Casino Hollywood and across its locations in nearly 70 countries and more than 250 communities, Hard Rock’s portfolio of hotels, live music venues, signature cafes and casinos offers an unparalleled global chance to bring F1 fans together to celebrate their passion for the sport.
As the team’s Official Viewing Partner, Hard Rock and Oracle Red Bull Racing will work together in the new agreement to create inspiring, immersive and exciting experiences for fans focused on Grand Prix weekends across the 23 race calendar, making Hard Rock venues the go – to a race day destination for F1 fans around the world.
The alliance between the two brands also includes a partnership with Oracle Red Bull Racing’s hugely successful Esports Team. Founded in 2018, the Oracle Red Bull Racing Esports team has since won seven World Championships across multiple Esports racing disciplines and has become the team to beat. Through its involvement with Hard Rock International, the Esports team will bring its unparalleled virtual racing experience to the fan experience through custom sim racing rigs in select Hard Rock areas.
The new partnership with Oracle Red Bull Racing reinforces Hard Rock’s presence in global sport, in addition to its allegiance to the Miami Dolphins and its partnership with international soccer phenom Lionel Messi. Hard Rock branding will be featured on Oracle Red Bull Racing’s RB18 car, on its drivers’ racing suits, in defense of F1 world champion Max Verstappen and two-time Grand Prix winner Sergio Perez.
Christian Horner, Team Principal and CEO of Oracle Red Bull Racing said: “Oracle Red Bull Racing is committed to bringing the excitement of Formula 1 to as many people as possible around the world, and this agreement with Hard Rock is a milestone for the Team. . It gives us the opportunity to bring incredible experiences to our fans, and in turn, it connects the Hard Rock brand directly to a fan base that is expanding at an exceptional rate. The popularity of F1 has grown exponentially in recent years, especially in the US. Oracle Red Bull Racing is at the forefront of that explosion of interest in America, and now with Hard Rock International on board, we can look forward to bringing those fans an even more intense, immersive and engaging F1 experience.
Jim Allen, chairman of Hard Rock International, said: “Hard Rock is excited to partner with Oracle Red Bull Racing and their culture of winning, both on and off the track, to bring more dynamic entertainment experiences to our fans around the world. world. This partnership represents our continued commitment to partnering with the best-in-class in sports, music and entertainment, while connecting with the next generation of fans around the world.”
images&text Red Bull Racing / Hard Rock®